Asia Pacific, Middle East and African Events


VisitScotland targets a number of emerging markets that show considerable potential for growth, including China, India and the Middle East.

The outbound holiday markets in these countries are at an early stage of development, so their travel trade i.e. tour operators, travel agents, etc play a very important role. We work with them to ensure that Scotland is included in the choices offered to travellers. Attendance at an overseas event is an effective way to test the market, attract new customers, build on existing relationships and make sales.


Full country profiles have been compiled on Scotland’s main markets, providing tourism related facts and figures for each country.


Upcoming Asia Pacific, Middle East and African Events


Event Details
PDF document China Business Development Mission

Guangzhou, Shanghai and Chongqing

13 - 20 November 2017


VisitScotland are arranging a Business Development Mission to China, a 'bolt-on’ event which we are running in addition to  VisitBritain’s Destination China event on 21 - 24 Nov 2017.


This key emerging market event will enable Scottish businesses to take advantage of networking opportunities, raise their company awareness, generate new sales leads and reach significant Chinese buyers.


PDF document GCC & India Business Development  Mission UAE - Dubai and India - Mumbai , Delhi and Bangalore

3 - 15 December 2017


This mission will give Scottish tourism businesses the opportunity to meet face-to-face with the GCC and Indian travel trade in Dubai, Mumbai, Delhi and Bangalore. The mission will consist of product training workshops with key agent networks, as well as some desk side appointments and Scotland focused networking events in these cities.




Register your interest in an opportunity by contacting your local Industry Relationship Manager – remember you are not committed at this stage.


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