Asia Pacific, Middle East and African Events


VisitScotland targets a number of emerging markets that show considerable potential for growth, including China, India and the Middle East.

The outbound holiday markets in these countries are at an early stage of development, so their travel trade i.e. tour operators, travel agents, etc play a very important role. We work with them to ensure that Scotland is included in the choices offered to travellers. Attendance at an overseas event is an effective way to test the market, attract new customers, build on existing relationships and make sales.


Full country profiles have been compiled on Scotland’s main markets, providing tourism related facts and figures for each country.


Upcoming Asia Pacific, Middle East and African Events


Event Details

VisitScotland's China Business Development Mission, November 2018


Full details for this BDM, to take place prior to Destination Britain's event, will soon be added.



Destination Britain China, 19-22 November 2018


Destination Britain China provides a unique platform for British destinations, products and suppliers to do business with top tour operators from across China and Hong Kong.


Full details are available on VisitBritain's site.


  VisitScotland's India Business Development Mission, November/December 2018 (TBC) 


Full details will soon be added.



Register your interest in an opportunity by contacting your local Industry Relationship Manager – remember you are not committed at this stage.


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