VisitScotland Growth Fund

VisitScotland’s Growth Fund supports collaborative tourism marketing projects which focus on growth in the tourism sector and ensure that visitors experience the true Spirit of Scotland. 


The fund is a platform which supports groups in leveraging additional and focused marketing investment, stimulating collaboration within the industry, closer working with VisitScotland and achieving strategic alignment with the national Tourism 2020 strategy.


The Growth Fund also helps businesses to build their digital capability, market and measure outputs more effectively. Working in partnership, means that we no longer market Scotland for Scotland; we market Scotland with Scotland.


Successful applications must demonstrate the following:

  • Strong strategic alignment
  • An innovative approach
  • Strong digital focus
  • Effective partnerships and collaboration
  • Achievable and measurable growth targets
  • A sustainable approach

Before applying it is essential applications read our full PDF document Criteria and Conditions - size 268kb

How to apply

The Growth Fund Panel meets 3 times per year. The 2016/17 Growth Fund Panel dates are:


Growth Fund Panel Application deadlines
June 2016 Panel Initial expression of interest: 6 April 2016
October 2016 Panel Initial expression of interest: 18 July 2016
February 2017 Panel Initial expression of interest: 18 November 2016


Please note:


Applicants must speak with a member of the Growth Fund team prior to making a full application, well in advance of the deadlines. Please contact the team at to discuss your application, or complete the Expression of Interest form and we will get back to you.


Applications must come from constituted groups of tourism businesses. The Growth Fund team will support you through the process and provide advice around monitoring and evaluation.


Year of Innovation, Architecture and Design

YIAD In previous years, in addition to the main Growth Fund, we have created a dedicated fund in support of the relevant themed year such as the Year of Food and Drink 2015. For future themed years, we have consolidated this into the main Growth Fund to make it easier for groups to apply for funding throughout the year.

We welcome applications to the Growth Fund from groups who will be actively engaging with the 2016 Year of Innovation, Architecture and Design and 2017 Year of History, Heritage and Archaeology.


Growth Fund Case Studies

Read a selection of case studies from previous Growth Fund Awardees

Initial Enquiry Form

Interested to learn more? Please complete the expression of interest form
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