Tourism Innovations for an Ageing Population
This free event will help tourism businesses address challenges
and maximise opportunities from the growing senior tourism
Senior customers can bring higher than average spend, repeat
visits, and consumer loyalty to a country, destination or business.
Whilst catering for this age group has many benefits, meeting the
needs of people with dementia, additional caring needs or mobility
issues, for example, takes initiative and innovative thinking. As
this is a potentially lucrative market, Interface are working with
partners to equip the Scottish tourism sector for the diverse needs
of senior travellers.
This event will bring together tourism businesses and tourism
stakeholders in Scotland to hear about the latest academic
research. There will be a range of speakers sharing their
expertise, market insights and new technologies which can enhance
Come along to give your business and destination the edge in
maximising the volume and value of senior tourists and help deliver
experiences which exceed their expectations. Gain useful
perspectives and make new contacts with other businesses, tourism
stakeholders and Scottish universities.