THE DEATH AND REBIRTH OF TOURISM IN THE 21 ST CENTURY
The Queen Margaret University Professorial Lectures offer fresh
angles on topics of relevance and are designed to appeal to a wide
audience. As much a personal as a professional life journey, Brian
Hay will explore the changing nature of tourism, and will suggest
that the increasing expectations placed on tourism have resulted in
it losing its focus.
Through an exploration of future trends, he will challenge the
existing tourism narratives by painting a picture of a new tourism
model for the 21st century. Booking for this lecture is
essential.
