Scottish Borders Tourism Industry Conference

Keynote speaker for the day will be Professor John Lennon, founding Director of the Moffat Centre.

The Moffat Centre is the UK's largest university based consultancy and research centre for tourism and travel market research and business development.

During the day there will be a series of interactive workshops which will focus on:

  • Digital & Media – Find out about the latest developments on VisitScotland websites and how to make sites like TripAdvisor work for you
  • Year of Creative Scotland - what does this means for your business and how do you get involved?
  • Marketing - What is VisitScotland doing to market the region? An overview of the current and future marketing campaigns, responding to recent trends and consumer insights

You will have the opportunity to attend each workshop. You will also have the option to attend an additional workshop on accessible tourism and opportunities for your business.

 

A question and answer session will also take at place during the day which will give you the opportunity to pose any questions you may have to VisitScotland and the Scottish Borders Tourism Partnership.

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