Perthshire Tourism Business Briefing. Are you China Ready?

The Perthshire Tourism Partnership is delighted to add yet another interesting event to the calendar in 2017.


With an inspiring range of speakers, this event will explore the importance of the Chinese market and allow businesses to share their experiences from across the region.


Open to all tourism businesses across the region from accommodation providers to visitor attractions, big or small, delegates will be encouraged to engage with others through a Q&A session, providing a valuable opportunity to share industry experiences and best practice amongst like-minded businesses.


This event will aim to create awareness of the Chinese culture and traditions, and how your business can exceed their visitor expectations. You will hear from speakers discussing how the Chinese outbound travel market is changing; how and why Scotland is becoming more appealing as a destination; how Chinese visitors are booking holidays and what our businesses should be doing to reach these customers. You will also gain practical example of how you could better accommodate your Chinese visitors in relation to translation, our welcome and visitor experience.


Prior to the event – why not have a look at VisitScotland’s Chinese toolkit which offers information about the Chinese market and marketing support for your business.


For more information you can also download a copy of the ETAG China Ready Opportunities Guide.


*The Perthshire Tourism Partnership has teamed up with Perth & Kinross Council, VisitScotland and Scottish Development International to deliver this event.

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