Help Visitors Find Your Business: SEO for Tourism - East Lothian

In this session we will cover:

  • Search engine optimisation (SEO) – in plain English and an easy to follow format with a useful template to use for ongoing
  • SEO tasks
  • Mobile search – how your website may appear or list on mobile devices
  • Organic search versus pay per click (PPC)
  • Google my business
  • Google Search Console
  • Social media advertising
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