Creating a Digital Marketing Plan for Tourism

The session will cover:

  • Setting a marketing goal
  • Customer personas fit for social and digital media
  • What a brand persona is and how to use it on social media
  • Social media influencers
  • Using appropriate hashtags
  • Search engine optimisation – keyword research
  • Website review/planning
  • Seasonal Content Planning that includes businesses, destinations and VisitScotland, and of course analytics
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information