Creating a Digital Marketing Plan for Tourism - Perthshire

This workshop will cover:

  • Setting a marketing goal
  • Customer personas fit for social and digital media
  • What a brand persona is and how to use it on social media
  • Social media influencers
  • Using appropriate hashtags
  • Search engine optimisation – keyword research
  • Website review/planning
  • Seasonal Content Planning that includes businesses, destinations and VisitScotland, and of course analytics
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