Beginners Google Analytics for Tourism - Edinburgh

In this workshop you will log onto and/or create a Google Analytics account and will start to understand how analytics works including:


  • Filtering your own visits to the Site (IP Administration)
  • User Administration
  • An Overview of the key analytics available including visits, geography, most popular pages and user flow
  • Creation of a custom Google Analytics Dashboard
  • Enabling Goals and Ecommerce
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