A Practical Beginners Guide to Social Media Platforms for Tourism

During this session the delegates will be introduced to Facebook, Twitter, Pinterest, Instagram and Google Plus. Examples of tourism businesses successfully using these platforms will be shared. The outcome is an understanding of the role and advantages of social media in Tourism.


Content will cover the basic functionality of each platform, the audience demographic, advertising and analytics features that are beneficial to tourism businesses.


Delegates are welcomed to log-in and have a go guided by the workshop facilitator. Cover images can be uploaded or changed, Twitter and Google Plus accounts can be opened, images uploaded to Instagram and the benefits of using hashtags explained.


This is a flexible workshop that will aim to enable delegates to use the platform(s) of their choice. 


Essential note: This is a practical workshop. Please bring with you laptop or tablet, power cable, and log-in details for social media platforms


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