Partner Events Programme


Introduction

 

The Year of Creative Scotland's Partner Events Programme gives event organisers an opportunity to have their event promoted alongside other major cultural events and activities taking place across the country throughout 2012.

 

Once you have submitted your event and it has been approved, not only will it appear in the VisitScotland events listings, but the details you have supplied will be added to a list of events that will be considered for further promotion under the Year of Creative Scotland banner. Examples of how these details have been used include:

  • Monthly Year of Creative Scotland double page spread in The List magazine
  • Highlight events on www.visitscotland.com/creative
  • Journalist pitches
  • VisitScotland press releases
  • In briefings to Scottish Government Ministers

The degree of profile offered to each partner event will vary in accordance with the relative scale and significance of the event or activity and its overall fit with the wider programme for the Year.

 

It is likely that only events of national significance and those which provide a strong platform to promote the Year of Creative Scotland internationally will be featured on the full suite of VisitScotland websites.

 

To qualify for this opportunity, your event must:

  1. Include content of an artistic, creative or heritage nature.
  2. Be open to the public and have the ability and capacity to attract visitors.
  3. Take place in Scotland during 2012.
  4. Be confirmed prior to submission of the registration form (and include the event date, venue and ticket information).

  5. Fit with the objectives of the Year of Creative Scotland. These are:

  • Promotion – to raise the profile of Scotland nationally and internationally as a creatively vibrant country and a world class cultural tourism destination.
  • Celebration – to support events and programmes that celebrate the contribution of Scotland’s places and people in making us a leading creative nation
  • Participation – to inspire the people of Scotland and our visitors to participate in the arts, with particular emphasis on removing barriers to participation
  • Collaboration – to encourage collaborative working between the creative and tourism sectors

In return, partner events must be able to support the marketing of the Year of Creative Scotland through their own promotional activity by using the Year of Creative Scotland logo and key messages. View Year of Creative Scotland marketing materials.

 

To register your event:

Simply fill in the online registration form and ensure you elect to be considered for the Partner Events Programme. Confirmation that your event details have been added to the Partner Events Programme will be sent via email (usually within seven days).

 

This email will provide a link to the key messages, logos and guidelines for their use and you will be asked to use these in your communication materials in support of the Year.

 

If you have any queries regarding the Partner Events Programme please email michelle.mccracken@eventscotland.org or call 0131 472 2430.