Promotional Wording

 

If you would like to use Year of Innovation, Architecture and Design messaging in your online or printed promotional material, we have provided samples that you can use.

 

To make it easier for you to adopt the material for your own purposes, we have provided the samples in three lengths:

 

60 words

From textiles and technology, to architecture, fashion, and more, the 2016 Year of Innovation, Architecture and Design, running from 1 January to 31 December shines the spotlight on Scotland’s greatest assets, icons, and hidden gems. 

 

Discover the richness of the country’s beautiful built heritage, culture and environment, alongside contemporary and cutting edge designs of today, through a packed programme of events. #IAD2016

100 words The Year of Innovation, Architecture and Design 2016, running from 1 January to 31 December, is a celebration of Scotland’s beautiful built heritage, culture and environment, alongside the contemporary and cutting-edge designs of today.

 

Without Scotland, the television, telephone and even the raincoat may never have become part of our everyday lives. Our buildings give an authentic sense of place and our designers create high quality products to inspire the world.

 

So whether you want to discover the innovation behind Andy Scott’s magnificent Kelpies, or enjoy the splendour of a bygone era through Charles Rennie Mackintosh’s iconic creations, come and uncover Scotland – you may just be in for a surprise! #IAD2016

 200 words The Year of Innovation, Architecture and Design 2016, running from 1 January to 31 December will celebrate the richness of Scotland’s beautiful built heritage, culture and environment, alongside the contemporary and cutting edge designs of today.

 

From textiles and technology, to architecture, fashion and design, the year-long programme will shine the spotlight on Scotland’s greatest assets and icons, as well as some of our unique hidden gems.

 

Discover Scotland’s achievements in innovation, design and architecture through a wide variety of events, festivals, exhibitions, business conferences and visitor attractions, throughout the whole country. 

 

2016 will also see The Festival of Architecture take place, the National Museum of Scotland will also open new galleries showcasing Scotland’s internationally important collections of decorative art, design, fashion, science and technology.

 

So whether you want to discover the innovative structural design behind Andy Scott’s magnificent horse-head sculptures – the Kelpies, enjoy the splendour of a bygone era through the iconic designs of one of Scotland's best known architects Charles Rennie Mackintosh, or simply be inspired by our creativity, from the past present and future, there will be something for everyone throughout 2016. #IAD2016

 

www.visitscotland.com/iad2016

 

Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information