How to get involved

Tips and suggestions for you to consider

 

Create a special product or package

Why not create or re-package a tour or product around the Year of Innovation, Architecture and Design? 

If you are a castle could there be a tour that focuses on architecture and design. If you are a whisky distillery could the focus of your tour be on innovation?

 

If you provide food and drink, create a new dish for 2016 – something innovative, with your own design. Promote it to your guests as a celebratory dish for the Year of Innovation, Architecture and Design.

Promote the year on your website

Use the promotional wording provided and add it to your website or other marketing material. Download the official 2016 logo and use the free to use imagery to inspire visitors to visit Scotland in 2016.

Make it personal When your visitors arrive, give them the personal touch and make the Year of Innovation, Architecture and Design relevant to your business and local area.

 

Maybe you could provide a themed welcome basket that is based on innovative local brands.

 

In your bedroom welcome folder you could add a page that explains the year and talk about the inspiration it has brought to your home – when was the building built, who by, the art in some of your rooms, the design of your garden etc.

Refresh your VisitScotland web listing

Do you have an interesting design or innovation story to tell, or is your business within a listed building or recognised for its architectural merit?

 

Make sure you add this information to your visitscotland.com web listing and your own website.

 

To update your web listing go to the VisitScotland extranet.

Use VisitScotland's online content in your marketing

Add a link  from your website or other online marketing material to our dedicated section on Year of Innovation, Architecture and Design 2016 which be found at www.visitscotland.com/IAD2016.

 

Why not showcase Scotland's creativity and embed our Year of Innovation, Architecture and Design video 'Finger on Scotland's Creative Pulse' onto your website?

Give customers a reason to visit

Check out the range of events planned for 2016. Why not consider developing a special offer for people attending specific events in your region?

 

For help with your visitscotland.com listing contact your local Industry Relationship Manager.

Use social media to get the message out

If you have a Facebook page why not add information about the year. You could also use Twitter to let people know about your special offers or events happening in your area.

 

Take a look at our example social media posts for some more inspiration.

 

Remember to follow the conversation using the dedicated hashtag: #IAD2016

 

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