About Year of Innovation, Architecture and Design 2016


The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the current 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Natural.2013 and Year of Creative 2012.


The creative industries contribute £3 billion to the Scottish economy each, supporting 68,800 jobs, with architecture in particular, being an important part of our tourism offering with visitors to Scotland spending £187 million in 2013 viewing architecture.


Through a series of exciting events and activity, the year will highlight, celebrate and promote Scotland's achievements in innovation, architecture and design.


The aims of the Year of Innovation, Architecture and Design are:


Promote Raise the profile of Scotland, showcasing our distinctive contributions to innovation, architecture and design with a co-ordinated marketing and communications programme.

Encourage and develop opportunities for the celebration of the key themes of the year within the tourism and events sectors.

Participate Inspire the people of Scotland and our visitors to participate in activity developed for Year of Innovation, Architecture and Design, with particular emphasis on attracting new audiences.

Encourage collaborative working between the creative industries and the tourism sector.


Engage Encourage tourism businesses and the wider business community to engage with the year and capitalise on opportunities by developing new products and services.


The Year of Innovation, Architecture and Design 2016 is a Scottish Government initiative being led by VisitScotland, and supported by partners Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Scotland and Highlands and Islands Enterprise.


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On Twitter? Follow @visitscotnews and use #IAD2016 to join in the conversation.



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