Visitor Survey toolkit


Knowing who are visitors are, why they come and what they value is crucial to improving the Scottish Tourism industry. Whether large scale and national or targeted and local, a visitor survey is an important tool for building a picture of the visitor experience in Scotland.


VisitScotland has produced a toolkit for conducting a visitor survey in your area. It offers guidance to organisations looking at tourism at a regional level.


The visitor survey toolkit provides:

PDF document Visitor Survey Toolkit - size 796kb

Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information