Social media ScotSpirit social media example

Things to remember


Consumers are often using social media to keep in touch with family and friends, the content you post must be engaging, inspiring and eye catching and remember not to appear too commercial.


Be aware of who your audience is, different audience groups will want to see different content depending on their age, location and whether they are existing or potential customers.


Facebook isn’t limited to a word count so you can explain the campaign and your story easily.

It is a great platform for sharing posts and videos.

Twitter is a popular platform for engaging with bloggers and consumers.

You can track conversations using the #ScotSpirit hashtag.

Instagram is a fast growing platform which focuses on sharing images and short 15 second videos.


Read our top 10 blogging tips here.



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