The seven spirits of Scotland

We want everyone in Scotland, and everyone who cares for Scotland irrespective of who they are, where they are from or what they believe, to get behind the #ScotSpirit movement.


We are working to raise the profile of Scotland to unprecedented levels, as a place to visit, invest and live.


Our campaign will bring the 'Spirit of Scotland' to life and we will encourage people worldwide to engage online with ‘The Seven Spirits of Scotland’, which are:



Every business across Scotland will feel a connection with one, two, or all of these spirits and your business can harness the campaign and show that you, your business, and your country have #ScotSpirit.


Here are some examples of businesses who embody each of the seven spirits and show they've #ScotSpirit to their customers every day.


Find out how the owners of B&B Orkney Island Memories have shown ‘determination’ to provide the best service for their guests.


Find out how Laggan Outdoor Activity Centre offers exciting ‘fun’ experiences and activities for all the family.


Find out how the Highlanders’ Museum embodies the spirit of ‘guts’ in its collection, location, staff, and recent redevelopment.


Find out how the Tennent’s Visitor Centre and Training Academy add a little ‘humour’ to the famous brewery.


Find out how The Craigellachie Hotel's compassion and commitment brings the ‘soul’ of the region to life for visitors.


Find out how Kingsbarns Distillery incorporate a spark of innovation in their product and how they showcase it to their visitors


Find out how The Oak Tree Inn demonstrates ‘warmth’ when welcoming guests and in their hearty homemade meals.
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