Introduction to Chinese Market
Outbound travel from China has been growing quickly in the last
few years and it has become the 5th largest market in the world in
terms of spend on international travel. Much of this outbound
travel goes to countries within Asia, but long-haul travel is
increasing. Most leisure travel occurs in groups, under the
Approved Destination Status (ADS) regulations, but independent
travel (by those who are able) is becoming more common.
The UK was granted ADS by the
Chinese National Tourism Authority (CNTA). This allows Chinese
citizens to visit the UK as leisure group travellers via authorised
tour operators in China and approved ADS land operators in the
UK. These operators usually also handle both business and
For more statistical information on the
Chinese market please visit our Research and Statistics section.
Marketing Support for your Business
Your guests are likely to have travelling
experience to Asia and Australasia. However, because of cultural
and language differences, it is a great idea to do something
special to make them feel welcome.
If you are currently receiving guests from
China or Chinese-speaking guests from the UK, our downloadable
toolkit gives you information on how to welcome Chinese
visitors with specific tips and advice for, accommodation
providers, attractions and retailers:
for Accommodation Providers - size 500kb
Includes, general tips, advice on
organising food and drink, useful phrases and a
sample welcome letter.
for Attractions - size 250kb
Includes, general tips, advice
on guiding, catering Chinese translations
and useful phrases.
Retailers - size 480kb
Includes general tips, advice on 'Made in
Scotland' gifts, tax refunds, VAT information and useful
The following organisations offer translation and cultural
advice to businesses, and both are based in Scotland:
The China-Britain Business Council (CBBC)
The leading organisation helping UK companies grow and develop
their business with China. CBBC offers a comprehensive range of
advice, consultancy and support to new entrants and established
operations via the network of nine UK offices and presence in 11
Chinese cities. Based in Glasgow, CBBC’s Scotland office works
closely with Scottish partners to promote trade & investment
links between Scotland and China.
For more information about CBBC please visit www.cbbc.org.
The Confucius Institute for Scotland, University of
National centre promoting educational, economic, and cultural
ties between Scotland and China. One of almost 300 set up by
Hanban, the office of Chinese Language Council - International, the
award winning Institute provides a range of services and an
extensive cultural and language programme.
For translation, interpretation, business card set up, and
general cultural advice please email firstname.lastname@example.org
or call 0131 662 2180. For more information www.confuciusinstitute.ac.uk