Promotional wording


If you would like to use messaging in your online or printed promotional material around the Borders Railway, we have provided samples that you can use. To make it easier for you to adopt the material for your own purposes, there are three lengths of wording available.

 

Promotional wording

 

50 words

Use the Borders Railway to travel through Edinburgh, Midlothian and the Scottish Borders along the newest railway line in Britain. With travelling time less than one hour, enjoy iconic city views and picture-perfect countryside sweeping past your train window on one of Scotland’s Great Scenic Rail Journeys.

 

100 words

Admire the iconic city views and picture-perfect countryside sweeping past your train window on the Borders Railway line (opening September 2015). Travel through Edinburgh, Midlothian and the Scottish Borders and hop off at one of the 10 stops along the route to enjoy a fun adventure with all the family.

Travel from Edinburgh and stop off at one of the four stations in Midlothian, and enjoy some of the many way marked walking routes and family friendly attractions or step off the train in Stow, Galashiels or Tweedbank in the Scottish Borders and explore the rich culture and history of Scotland’s leading cycling destination on two-wheels.

 

Let the new Borders Railway help you to explore these wonderful regions in full.

 

150 words

From iconic city views to picture-perfect countryside, the Borders Railway line offers plenty of opportunity for you to sit back, relax and enjoy the stunning vistas sweeping past your train window on one of Scotland’s Great Scenic Rail Journeys. Travel through Edinburgh, Midlothian and the Scottish Borders and hop off at one of the 10 stops along the route to enjoy a fun adventure with all the family.

Step off the train at Waverley Station, in the beating heart of Edinburgh, and pay a visit to the world-famous Edinburgh Castle, travel to the National Mining Museum Scotland in Newtongrange, Midlothian, and take the kids to experience what life was like for Scotland’s coal miners in days gone by or board the train to Tweedbank in the Scottish Borders and explore Abbotsford House, the exquisite former home of the famous Scottish author Sir Walter Scott, which is just a leisurely 20 minute walk from the station.

Let the new Borders Railway help you to explore these wonderful regions in full.

 


Suggested wording about onward travel

 

To travel to some of the places in the vicinity of the Borders Railway, you may need to make use of regional bus services. Buses run regularly between the main towns in the Scottish Borders, including Galashiels, Selkirk, Innerleithen, Melrose and Kelso. For more information and for timetables, visit www.traveline.info

 

 

 

 

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