Ancestral Tourism toolkit

Ancestral tourism can help generate business for you, whatever the size, nature and location of your business.


As more and more people become interested in researching their family roots, ancestral tourism presents new and exciting year-round commercial opportunities.


This toolkit shows you how to target ancestral tourists and boost your marketing potential.                                           


About Ancestral Tourism

Open book Find out why ancestral tourism is an important market for Scotland

Marketing tools

Tools and tips to help you appeal to the ancestral tourism visitor

Ancestral Support Services

Factsheets of genealogy and ancestral support services across Scotland

Heritage Tourism Group

Useful links to help you understand the heritage tourism landscape in Scotland
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