AdviceLink guides                           

Our AdviceLink materials offer tourism business guidance on a range of topics from how to benefit from accessible tourism to working with the media. Our corresponding AdviceLink guides can be downloaded as PDF documents.


Advice/Guidance Topic Link to resource or guide

Accessible Tourism

Currently valued at around £325m per annum, the accessible market is growing fast.

By making a few simple changes to your business you can benefit from:


  • Better return on investment
  • Higher occupancy rates
  • A loyal and returning customer base.

We have published an Accessible Tourism Toolkit, with a range of tools to help you create an inclusive tourism experience and tap into a new market.



Advertising scams

Find information and advice about scams targeting tourist operators, tips on how to avoid being a victim, and what to do if you have been targeted.
How to protect your business against scams

Brown tourist signposting

Find out more about the application process for brown tourist signposting. Also find answers to some frequently asked questions.

'A guide to Signposting for Tourism Businesses' contains information on who can apply for a tourist sign and who the application should be made to.

Get to know your customers

Understand the visiting and spending habits of your customers to target them more effectively.

Get to know your customers contains links to:


  • Future trend and insights
  • VisitScotland's Consumer Segmentation
  • Market snapshots
  • School holiday dates for the UK

Golf tourism

Make the most of golf tourism opportunities in the lead up to and beyond The 2014 Ryder Cup with AdviceLink 'Teeing up for success'.

AdviceLink 'Teeing up for success' contains:  


  • Ideas for partnership working
  • Information on promoting your golf product through VisitScotland

The Essential Extranet User Guide

A listing on acts as a shop window for your business, so it's crucial that you create a good impression. 

'The Essential Extranet User Guide' helps you make the most of the opportunity your listing presents.

Online marketing

Find out how to get found online, write good web copy, measure the effectiveness of your website and protect your online reputation.


'Introduction to Online Marketing' covers


  • Getting found online
  • Writing good web copy
  • Measuring the effectiveness of your website
  • Protecting your reputation online 

What's on guide for Scotland

Access in advance listings of consumer events taking place in Scotland and find out how to add your events to our guide

What's on guide for Scotland

Working with the media

Discover how easy it is to generate low-cost coverage with simple PR tactics and opportunities available through VisitScotland.

'Working with the media' contains advice on:


  • Working with journalists
  • PR tactics
  • How to write a press release and get it noticed
  • Maximising your PR opportunities through VisitScotland



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