Tourism Intelligence Scotland


Tourism Intelligence Scotland (TIS) was launched in 2008 to provide the tourism industry with a one-stop-shop for market intelligence - a joint initiative between Scottish Enterprise, Highlands & Islands Enterprise and VisitScotland and the Scottish Tourism Alliance.

The project developed guides and online resources to support key market opportunities and workshops to stimulate greater industry collaboration and the development of new products and services. The website also provided the latest insights, webinars, news and events. The aim was to stimulate new thinking and encourage the use of market intelligence to drive innovation.

A recent evaluation of tourism intelligence provision in Scotland demonstrated that TIS has been successful in its original aim, with more businesses regularly gathering and using market intelligence.

In line with technological advances, today’s tourism businesses are now accessing good quality information from a variety of online sources, including blogs, YouTube channels, podcasts and websites. In addition, more national and international organisations now regularly share information online and through social media.

Given this significant change, and considering falling levels of usage, the steering group agreed that the TIS website would close in December 2015.

 

VisitScotland continues to provide up to date industry data and support through this website, which includes:

Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information