VisitScotland works in partnership to exceed visitor
expectations. Its mission is to contribute significantly to the
advancement of Scottish tourism by giving it real presence in the
global marketplace, benefiting the whole of Scotland.
We’ve a wide range of stakeholders, but our activities are
defined by visitors’ requirements. Everything we do is based on
sound research to make sure that we stay ahead of consumers’
We work closely with tourism businesses and other partners to
make sure that their activities are aligned with the national
strategy, and that we’re all working towards a common goal.