Our Marketing

We market Scotland and its outstanding assets to visitors from all parts of the world.


The aim of our marketing is to continue to increase the number of visitors to Scotland, but especially to increase the value of their tourism expenditure to benefit Scotland’s visitor economy.


In this section of the website, you can find out more about how we take Scotland to market through one global brand.


Scotland is Now

Find out about our collaborative effort to promote Scotland as the place to live & work, invest, study and visit

Our Strategy

Find out how our strategy is helping people discover Scotland

Target markets

Find out about the markets that we target with our campaigns


Find out about our current and previous marketing campaigns
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information