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Scotland: The Perfect Stage is Scotland’s national events
strategy which outlines our mission and vision for attracting and
hosting events up to 2025.
The aim of the strategy is to engage, guide and support those
involved in all aspects of planning, securing, supporting and
delivering events within Scotland’s diverse portfolio, from events
of international significance to those which help to support local
communities in the country’s most remote locations.
It was produced following an extensive consultation involving the
Scottish Government, VisitScotland, the Scottish Tourism Alliance
and over 100 active participants from the public, private and third
VisitScotland plays a key role in the implementation of the
national events strategy through it's Events Directorate by
generating, bidding for, attracting and sustaining sporting
and cultural events, which drive tourism and create
international profile for Scotland.
We also work hard to drive business events such as corporate
meetings, incentive groups, conventions and exhibitions into
Scotland from around the world.
Importantly, we work to develop capacity, knowledge and
partnerships to strengthen the Scottish events industry.
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