Sell!

Cross-selling means making best use of opportunities to sell a related product or service.

The challenge for tourism businesses is to work closely with other businesses and to build relationships with customers. This makes it easier to recommend a relevant product or service.

Our research has shown that visitors appreciate meeting local people and finding out about a hidden gem can be the highlight of the holiday.  

There are numerous examples of cross-selling around Scotland, where some communities are very proactive in promoting each other’s businesses.

For example, in coffee shops it is typical to find crafts and souvenirs produced locally and many eating establishments will use and stock locally-produced food. This is good news for the visitors who are seeking out an enjoyable, authentic experience, but it is also good news for local businesses, as these are mutually supportive and sustainable practices.