Investing for Growth

The Scottish Executive, VisitScotland and tourism industry partners have outlined an ambition to grow the value of tourism in Scotland by 50% within ten years. The strategic framework for this has been set in the recent Scottish Executive publication, The Next Decade, A Tourism Framework For Change (TFFC).

The aim of the Tourism Prospectus document is to establish the potential for growth more clearly in financial terms and to outline opportunities for investment - of imagination, time and effort as well as money - to achieve this.

	Download Tourism Prospectus document PDF document 3mb
	Appendix 1: Where We Are  (as at Aug 2007) PDF document 68kb
	Appendix 2: VisitScotland's Product Portfolio PDF document 67kb
	Appendix 3: Consumer Primary Motivations and Decision Factors PDF document 27kb
	Appendix 4: VisitScotland Quality and Welcome Schemes PDF document 37kb
	Appendix 5: A Scenario for Growth PDF document 107kb

Stimulating Growth - The Five Drivers

We consider Scotland's tourism industry - Scottish Tourism plc - as a business. As with most business models there are two main ways to stimulate growth:

• greater productivity
• increased investment for expansion

Scottish Tourism plc is no different and needs a mix of ''drivers' to influence change:

How VisitScotland will deliver for Scottish Tourism
Partnership Working

If you have any general feedback  or comments on the Tourism Prospectus please email visitscotland@visitscotland.org