The organisation consists of five directorates:


Marketing is responsible for marketing Scotland to UK and international visitors; focusing on all aspects of the customer journey, working towards connecting the visitor with memorable and unique experiences


Partnerships is responsible for developing and maintaining direct relations with a wide range of partners, with the main aim of making sure that tourism is seen as an important and valuable industry for Scotland.


Events influences, leads, coordinates, supports and brings together people and organisations in order to deliver the national events strategy, Scotland: The Perfect Stage. 


Corporate Services manage, and is responsible for, business planning, facilities and procurement, information technology, finance systems and services and the organisation’s property portfolio. 


Chief Executive's Office is the strategic support function for the organisation and consists of Business Affairs, Corporate Communications, Human Resources and Insight.


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