Chief Executive


Malcolm Roughead, OBE was appointed Chief Executive of VisitScotland in September 2010.


Malcolm was Director of Marketing at the organisation since 2001 and had been acting Chief Executive from June 2010. Malcolm joined VisitScotland from Diageo in May 2001. He came from Guinness World Records as Global Sales and Marketing Director.


A graduate in Modern Languages from Glasgow University in 1981, Malcolm previously held a number of senior marketing positions with Guinness in Africa, Europe, the Middle East and North America. He has also worked in marketing with Nestlé and Beechams in London.


In March 2004, Malcolm was awarded the title of Scottish Marketeer of the Year at the Scottish Marketing Awards. He is also a Fellow of the Institute of Direct Marketing and a Fellow and former Chair of the Marketing Society in Scotland.


In 2005 he received an OBE for services to tourism.


PDF document Declaration of Interests - Malcolm Roughead - size 35kb


Malcolm is based at our head office:



Ocean Point One

94 Ocean Drive



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