Our Management Structure
There are five directorates within
VisitScotland:
- Marketing
- Partnerships
- Digital and Media
- EventScotland
- Corporate Services
Chief Executive
The Human Resources department and Corporate Communication
department are part of the Chief Executive's Office and report
directly to the Chief Executive.
Directors
Each directorate is lead by a director and, together with the
Chief Executive and the Head of HR, are collectively known as the
Senior Management Team or SMT.
Senior Management Team
The SMT is responsible for setting direction and making
strategic decisions about the organisation’s future. They
report to the Board. They agree the annual Corporate
Plan.
The Board
The Board is responsible for approving the direction set by the
SMT and overseeing our work practices to ensure we are properly
managing the organisation. The Board meets around 6 – 8 times
a year.
Regional Leadership Group
We also have a Regional Leadership Group or RLG, which is
responsible for ensuring that we have a consistent approach in each
of our regions. It also manages the exchange of information
about national and regional issues among local teams.
Extended Management Team
Within each directorate there are a number of departments.
The heads of these departments report to their directors. The heads
of department, together with the SMT make up the Extended
Management Team or EMT. There are 18 Heads of Department plus
the Operations Director from VisitScotland.com.
EventScotland
EventScotland is a directorate of VisitScotland, led by a Chief
Operating Officer, who reports directly to the Chief Executive.
