The Winning Years
The opportunities for Scottish tourism
Mike Cantlay, VisitScotland’s Chairman is driving a new
corporate campaign - ‘The Winning Years.’ This is an opportunity
for tourism businesses to maximise their promotional activity by
focusing in on major events happening over the next few years.
These include Year of Creative Scotland, The Olympics and the
Queen’s Diamond Jubilee in 2012.
The campaign is designed to:
- Encourage enthusiasm, support and investment in tourism in
Scotland
- Ensure tourism businesses benefit from the opportunities ahead
over the next three-year period (from 2012-2014)
- Highlight the eight fantastic events and encourage everyone to
get behind them
The eight events that form part of The Winning Years are:
