The Winning Years
The opportunities for Scottish tourism
Mike Cantlay, VisitScotland’s Chairman is driving a new
corporate campaign - ‘The Winning Years.’ This is an opportunity
for tourism businesses to maximise their promotional activity by
focusing in on major events happening over the next few years.
The campaign is designed to:
- Encourage enthusiasm, support and investment in tourism in
Scotland
- Ensure tourism businesses benefit from the opportunities ahead
over the next three-year period (from 2012-2014)
- Highlight the eight fantastic events and encourage everyone to
get behind them
The eight events that form part of The Winning Years are:
The Ryder Cup
In 2014 Scotland will play host the world’s
biggest golf event, the Ryder Cup.
As part of our commitment to ensuring we make the most of the
opportunities offered by the event, and that it is delivered
successfully for the benefit of the whole country, Team Scotland
(the Scottish Government, Scotland Development International, and
VisitScotland / EventScotland) attended the 2012 Ryder Cup held in
Chicago.
Below is a report on the aims and outcomes of attending the event,
activity undertaken by Team Scotland, and a breakdown of associated
costs.
Promoting Scotland as the next host
of the Ryder Cup - 172kb
