Key Partners


VisitScotland works with a wide range of partners to ensure our work directly supports the Scottish Government's Economic Strategy and the industry growth ambition detailed in the tourism industry strategy.


Go to our partnership marketing with VisitScotland section for our criteria for engagement and download our partnership marketing guide.


Listed in the table below are a few of our key partners:


Convention of Scottish Local Authorities

COSLA, the Convention of Scottish Local Authorities, is the representative voice of Scottish local government and also acts as the employers’ association on behalf of all Scottish councils.


Highlands and Islands Enterprise


Highlands and Islands Enterprise (HIE) is the Scottish Government’s economic and community development agency for the Highlands and Islands, HIE aims to build sustainable economic growth in all parts of the Highlands and Islands.




The Scottish Government


The Culture, External Affairs and Tourism Directorate within the Scottish Government provides core funding for VisitScotland. The Directorate's primary purpose is to work with Ministers, delivery partners and other stakeholders to promote Scotland, Scotland's interests and Scotland's identity both at home and abroad.




Scottish Enterprise


Scottish Enterprise is Scotland's main economic development agency, funded by the Scottish Government, and covers the area of Scotland stretching from Grampian to the Borders. Their remit is to support growth among Scotland’s most ambitious companies and help improve the business environment they operate in.





VisitBritain is funded by the Department for Culture, Media and Sport to promote Britain as a tourist destination. They work in partnership with the national tourist boards in England, Scotland and Wales to promote an attractive image of all parts of Britain.




For details on partnership marketing with VisitScotland and criteria for engagement download our partnership marketing guide:


PDF document Partnership marketing guide - size 159kb

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