Area Tourism Partnerships

 

Area Tourism Partnerships were set up in 2005 to drive forward local tourism priorities in an integrated way. A network of Area Tourism Partnerships cover the whole of Scotland and these groups decide the local actions which will contribute to the delivery of the Tourism Scotland 2020 ambition to make Scotland a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.

 

The Partnerships bring together local players from across the private and public sectors, such as tourism operators, local tourism groups, Chambers of Commerce, Local Authorities and VisitScotland.

 

The remit of the Area Tourism Partnership includes:

  • Drawing up and overseeing the implementation of Area Tourism Partnership Plans that would/will set agreed priorities for the development and marketing of tourism. Once they have agreed what commitments each partner will make, they produce a local Action Plan (called an Area Tourism Action Plan). They also monitor the progress of actions detailed in the plan.
  • Input to the national tourism strategy and review of local alignment.
  • Securing resources to ensure effective delivery of the Area Tourism Partnership Plan
  • Acting, where appropriate, as a lobbying body to further the interests of local tourism, hospitality and leisure industries.
  • Acting as a link between public and private sectors
  • Acting as a vehicle to engage the industry
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