VisitScotland's Corporate Plan 2010 to
2013
The Scottish
Government's Economic Strategy which was published in 2007 has
as its main purpose sustainable economic growth.
VisitScotland's Corporate Plan directly supports the Government's
Economic Strategy and outlines what we intend to do to contribute
to the government's purpose to increase sustainable economic
growth, as detailed in the tourism strategy, The Tourism Framework
For Change (TFFC).
VisitScotland's Corporate Plan outlines:
- How we will market Scotland to all parts of the world to
attract visitors
- Provide quality assurance to visitors and quality advice to
industry partners to help the industry meet - and strive to exceed
- visitors' expectations
- Increase sales opportunities and provide feedback to businesses
on their advertising spend and reach.
- How we manage our operations in a sustainable way, balancing
the economic benefits of our actions against any environmental and
social impacts and continually striving to combine business
efficiency with environmental benefits.
Corporate Plan
2010-2013
PDF
Document 4MB
