VisitScotland Restructure
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Putting Our Customers First As set out in the Scottish Government's September 2007 ministerial announcement, VisitScotland's local activities have been organised around six regions (aligned to Highland and Islands Enterprise and Scottish Enterprise regions) and three island areas. Each region includes several local offices. The crucial local dimension of Scotland's tourism industry will be given equal status and local areas will continue to benefit from being aligned with national marketing campaigns. This will ensure we remain close to our customers and can deliver effective local services in partnership with local authorities and other agencies. Our new simplified regional structure became effective from 1 April 2008. These changes are designed to make it easier for businesses to engage with us and to access advice that will help grow their business. Our new structure has four directorates to reflect VisitScotland's customer groups: VisitScotland's core purpose remains to maximise the economic impact of tourism to Scotland through our core areas of activity:
We will update the About Us section of our site and will publish a full list of local and regional contacts. In the meantime if you have any comments or questions please email us at visitscotland@visitscotland.org |