Tourism is a highly competitive global market. Scotland is competing with 180 other countries to attract visitors. VisitScotland’s key role is to lead, direct and support all those involved in tourism across Scotland.  Our vision is to work in partnership with businesses and public agencies to create a visitor experience which will exceed expectations.

We market Scotland as a must-visit, must-return destination for businesses and leisure travel domestically and internationally through a research based, multi media, fully integrated marketing programme.

More information on how we market Scotland is available on the annual report

We are a multi-site organisation with network offices from Selkirk to Lerwick.  To assist us in meeting our objectives, the whole organisation shares the same core values and it is important that we employ people who believe in these values, which are:

• Excellence
• Pride
• Inclusion
• Innovation
• Confidence

Our employees live these values through displaying the following behaviours or competencies:

• Drive for results
• Flexibility and Change
• Focus on Service
• Initiative
• Honesty and Consistency
• Teamwork
• Creative Thinking
• Developing People
• Impact and Influence
• Networking
• Concern for Quality
• Leadership
  

In return, VisitScotland currently offers its employees:

• A personal development plan, which will provide opportunities for learning and development
• Career opportunities across a wide range of departments and locations around Scotland
• Final salary pension and life assurance cover
• Generous annual leave entitlement (25 days plus 10.5 public holidays), increasing with length of service
• Paid sick leave, increasing with length of service
• Free employee counselling service
• Varied and interesting work

If you share our vision and values, why not review our list of current vacancies and make an application for employment?  We also welcome speculative applications, which we will retain on file for 6 months.

Please note that for positions in our marketing teams applicants must have a degree in marketing or business studies and relevant working experience.