How does VisitScotland spend its money, and how much of it goes directly on marketing?

VisitScotland’s Spend:

VisitScotland’s Spend taken from The VisitScotland Corporate Plan 2006-09

Where can I access statistics on Scotland's visitors?
For full research and statistics on Scotland's visitors, markets and tourism industry, click here.

What are the activities favoured by those visiting Scotland?                    

• General sightseeing
• Touring
• Visiting castles, houses and gardens
• Long walks/hikes

The most popular evening activities include enjoying the atmosphere in pubs, bars and clubs or taking in the sights, and almost 20% take advantage of Scotland’s world class theatres, concert halls and festivals.

How can I access statistics for Scotland’s visitor attractions?
The Visitor Attractions Barometer (VAB) is a monthly review of attractions’ performance data.  It provides a regular monitor of performance, based on returns from a representative sample of attractions.

VisitScotland.org has a dedicated section to address this.  You can access VAB reports, past and present, and also the top 5 paid and free visitor attractions in your area. Click here for more information.

What are the statistics for accommodation occupancy in Scotland?
You can access the latest occupancy statistics in the Research & Statistics section.  These can be viewed either by a monthly overview of all accommodation sectors or alternatively, you can access a yearly overview of one particular sector.